Thursday, 12 February 2009


Adam arrives at work precisely 7 minutes after the majority of the creative department to ensure
maximum exposure. Walking into the department with a carefully rehearsed mobile phone soliloquy
about media budgets and digital opportunities, this wannabe Soho shitcreep begins the day.
Reviewing a team’s book fresh from college, Adam flicks through their folio with calculated
nonchalance and begins an unprompted lecture on the clients he claims to have worked on whilst
simultaneously glancing down one of their tops. He stores the image in his mind’s ‘wank bank’ for
his 11am cubical knuckle shuffle.